How Much Does GoHighLevel Cost?
Straight answer: $97, $297 or $497 per month depending on plan - every tier with unlimited contacts and users, starting with a 14-day free trial.
14-day free trial · No contracts · Cancel anytime
GoHighLevel keeps its price list short: the Starter plan at $97/month covers a single business with up to three sub-accounts and every core tool - CRM, pipelines, online booking, website and funnel builder, email and SMS. The Unlimited plan at $297/month removes the sub-account cap and adds API access plus a branded desktop app, making it the default for agencies. SaaS Pro at $497/month adds SaaS mode: sell the platform under your own brand with automated billing and markup rebilling.
The number people actually search for - total monthly cost - needs one addition: usage-based fees. SMS, email sends, phone minutes and AI features bill per use (typically $10-50/month for a small business). There are no contracts, no per-contact tiers and no seat licenses; annual billing cuts roughly 17% off any plan.
- Starter: $97/month - 3 sub-accounts, unlimited contacts and users, all core features
- Unlimited: $297/month - unlimited sub-accounts, API access, branded desktop app
- SaaS Pro: $497/month - SaaS mode, custom pricing plans, rebilling with markup
- Usage fees: SMS ~$0.0079, email ~$0.0007 per send, AI per use
- Annual billing: about two months free on every tier
- 14-day free trial on any plan; 30-day trials via partner links
What does GoHighLevel replace in your budget?
The honest cost comparison isn't GoHighLevel vs nothing - it's GoHighLevel vs your current stack. A typical small business replaces ClickFunnels ($97+), an email platform ($50-300 by list size), Calendly ($12+), a review tool ($99+) and often a phone/dialer service ($45+). Consolidating those into one $97-297 subscription is why the platform's cost question usually ends in savings, not spend.
Costs that surprise people
Budget for A2P registration for US texting (small one-time and monthly carrier fees), phone numbers around $2-3/month each, and AI Employee add-ons at $50-97/month per account if you want voice and conversation AI. None are hidden - they're usage-priced - but knowing them upfront makes the first invoice boring, which is how invoices should be.
Ready to try it yourself?
GoHighLevel costs $97/month (Starter), $297/month (Unlimited) or $497/month (SaaS Pro) - all with unlimited contacts and a 14-day free trial. Full cost breakdown including usage fees.
Frequently Asked Questions
How much is GoHighLevel per month, all-in?
A solo business on Starter typically lands at $110-150/month including usage; an agency on Unlimited at $310-400/month depending on client texting volume. The subscription itself is flat: $97, $297 or $497.
Is there a cheaper way to get GoHighLevel?
Annual billing (about 17% off) and extended partner trials are the only real levers - there is no discounted tier, but unlimited contacts means the price never grows with your list.
Does GoHighLevel have a free plan?
No free-forever plan exists. The 14-day trial (or 30-day via partner links) is full-featured, and month-to-month billing means you can leave anytime.
