Use Custom Values for Color Codes in HighLevel
Store your brand's hex codes once as custom values, then reference them everywhere. Change the value, and every funnel, page and email updates instantly.
14-day free trial · No contracts · Cancel anytime
Custom values are HighLevel's reusable variables - most people use them for names and phone numbers, but they also accept color hex codes. Drop a value like {{custom_values.brand_primary}} into any color field and your pages pull the right color automatically.
For agencies this is a superpower: build one master snapshot with custom-value colors, and every new client account rebrands itself the moment you set their palette - no page-by-page editing.
- Create custom values like brand_primary and brand_accent under Settings > Custom Values
- Paste hex codes (e.g. #5b4dff) as the value
- Reference the custom value in funnel and email builder color fields
- Update the value once to recolor every asset in the account
- Bake it into snapshots so new client accounts auto-brand
The agency use case
If you deploy the same snapshot to dozens of clients, custom-value colors mean onboarding a new client's branding takes two minutes instead of two hours. Combined with white-labeling, clients see a perfectly branded system that looks custom-built for them.
Ready to try it yourself?
Store brand color hex codes as custom values in HighLevel and reuse them across funnels, emails and websites - rebrand a whole account in seconds.
Frequently Asked Questions
Where can custom values be used?
Almost everywhere - funnels, websites, emails, SMS templates, workflows and trigger links all support custom value merge fields.
Do custom values sync across sub-accounts?
Custom values are per sub-account, which is exactly what makes them ideal for per-client branding inside a shared snapshot.
