HighLevel Plans Compared: Starter vs Unlimited vs Pro
Same core platform, three growth stages. The right plan depends on one question: how many businesses will run on your account?
14-day free trial · No contracts · Cancel anytime
All three plans share the full core feature set - CRM, funnels, email/SMS, booking, reviews, automation, AI access. The tiers differ on scale and resale: Starter ($97) caps you at 3 sub-accounts, Unlimited ($297) removes the cap and adds API access, and Agency Pro ($497) adds SaaS mode - automated client signup, billing and usage rebilling with your markup.
The practical decision: one business, pick Starter. Serving clients, pick Unlimited immediately - the per-client economics beat everything in the market. Building a software business on top, Agency Pro's SaaS mode automates what you'd otherwise do manually.
- All plans: unlimited contacts, users and core features
- Starter $97: up to 3 sub-accounts - solo businesses
- Unlimited $297: unlimited sub-accounts + API - agencies
- Agency Pro $497: SaaS mode, automated rebilling - SaaSpreneurs
- Upgrade or downgrade anytime, no contracts
The upgrade path most people take
Start on Starter during the trial, land your first one or two clients, upgrade to Unlimited the month client three arrives, and move to Agency Pro only when manual client billing becomes the bottleneck. The platform grows with you - no migration ever required.
Ready to try it yourself?
Side-by-side comparison of GoHighLevel's Starter, Unlimited and Agency Pro plans - features, limits and which one fits your business stage.
Frequently Asked Questions
Can I switch plans later?
Yes, instantly from your dashboard - upgrades and downgrades take effect without data changes.
What exactly is SaaS mode?
Agency Pro's SaaS mode lets clients self-signup on your branded site, auto-provisions their account, bills them your prices via Stripe, and rebills usage with markup.
