GoHighLevel Pricing: Every Plan and Add-On Explained
Three plans, unlimited contacts on all of them, and a handful of add-ons worth knowing before you commit. Here's the full, honest price sheet.
14-day free trial · No contracts · Cancel anytime
HighLevel keeps headline pricing simple: Starter at $97/month (3 sub-accounts, all core features), Unlimited at $297/month (unlimited sub-accounts, basic API - the agency default), and Agency Pro at $497/month (SaaS mode, rebilling with markup). Annual billing effectively gives two months free - $970, $2,970 and $4,970 respectively.
Every plan includes unlimited contacts and users - the pricing trap other CRMs use simply doesn't exist here. What you should budget for instead: usage-based costs (SMS ~$0.0079, email ~$0.0007 per send, AI minutes) and optional add-ons like AI Employee ($50-97/mo), WhatsApp ($10/mo), HIPAA ($297/mo) and the white-label mobile app ($497/mo).
- Starter $97/mo: 3 sub-accounts, all core features, 24/7 support
- Unlimited $297/mo: unlimited sub-accounts + basic API
- Agency Pro $497/mo: SaaS mode + rebilling with markup
- Annual = ~2 months free on every tier
- Add-ons: AI Employee $50-97, WhatsApp $10, listings $30, HIPAA $297
- Usage: small per-message SMS/email fees - budget realistically
Which plan should you pick?
Single business: Starter covers you fully. Agency with clients: Unlimited - one client typically pays for it. Selling the platform as your own SaaS with automated billing: Agency Pro. Everyone starts on the same 14-day free trial and can switch tiers anytime.
The comparison that matters
Replacing ClickFunnels ($97+), ActiveCampaign ($70+), Calendly ($12+), Podium ($249+) and CallRail ($45+) with one $97-297 bill is the actual value math - most users net hundreds monthly in cancelled subscriptions.
Ready to try it yourself?
Complete GoHighLevel pricing breakdown: $97 Starter, $297 Unlimited, $497 Agency Pro, every add-on price and the usage costs nobody mentions.
Frequently Asked Questions
Is there a contract?
No - month-to-month, upgrade/downgrade/cancel anytime from the dashboard.
Are there hidden fees?
No hidden fees, but usage-based telephony/email/AI costs are real - a typical small business spends $10-50/month on usage.
Is there a free plan?
No free forever plan - but the 14-day trial (30 days via partner links) is full-featured.
